Global Peat Press Project kick-off
The Global Peat Press Project (GP3) campaign brings together international partners to highlight the importance of peatlands as vulnerable but valuable ecosystems. It is a coordinated media campaign from Eurosite member North Pennines AONB Partnership to promote the UN Decade on Ecosystem Restoration (2021-2030) and toward the UNFCCC COP 26 through the work of organisations throughout Europe and beyond. Through the campaign we wish to demonstrate to the world the role peatlands play in the fight against climate change, how important it is to restore degraded peatlands into healthy ecosystems, and give site managers restoring peatlands the opportunity to showcase their work and demonstrate their success so that others can learn from it and be inspired to do more. The campaign will start following the launch of the UN Decade on June 8th – starting in the United Kingdom and run until the UNFCCC COP26 in November 2021.
The following points sum up what the campaign will look like and how it aims to build up momentum and content from the Global Peatlands Initiative (GPI) community and beyond:
- A coordinated media campaign to promote the UN Decade on Ecosystem Restoration and the work of organisations throughout Europe -with a special emphasis on Peatlands.
- A series of interrelated and coordinated press releases will be put out in succession across the Globe by a variety of organisations under the umbrella of the Global Peatlands Initiative.
- Following initial launch week, press releases are to be put out fortnightly by interested projects/organisations showcasing their conservation and restoration work.
- Each will highlight an aspect of local restoration as well as featuring the common theme of the UN Decade on Ecosystem Restoration with a quote from Dianna Kopansky.
- Links to UNFCCC COP 26 and climate change mitigation and adaptation should be highlighted alongside messages promoting nature and a healthy planet.
- The press releases will be put out in a ‘relay’ format – referencing the previous and outlining the next with a short précis, then ‘passing the baton’ to the next organisation.
- The content and theme of the local element of each press release is to be determined by the organisation.
- The common element of the press releases will be determined by the campaign.
For example: the British element of the campaign will showcase the Great North Bog initiative.
- Press releases will be promoted on Twitter, LinkedIn, Facebook and Instagram by campaign partner organisations.If you are interested in being a part of GP3 please contact Paul Leadbitter at North Pennines AONB Partnership) , Jelke Brandehof at Eurosite, or Dianna Kopansky at UNEP-GPI.